The folks at the Printing Ink Company have put together a beautifully composed video short on the making of ink. Wildly under appreciated, ink is the mode with which shape and color takes place; and to those with a discerning eye, or should I say tact, we can find texture. In today’s world of speedy production, a humdrum knack for efficiency and progress, we observe that texture in printing is a quality that has slowly become irrelevant, especially in books. As a consequence of our own lifestyles we forget that not only can the written word touch our lives, but we can also touch it. For those who need reminding, an old book that belonged to your great grandfather will be reassure of its presence. For now, we watch the art and immensely personal experience that is the creation of shape and color.
Watch it here, as UMG will not allow embedding.